Consumers are raising concerns over connected fitness company Hydrow, claiming the company’s rowing machines are being sold without clear disclosure that a separate, ongoing paid membership is required to access any of the classes or interactive content promoted in its marketing.
One recent buyer expressed frustration after spending more than $1,800 on a Hydrow rowing machine, only to discover that the product does not include even a single free class. “What a joke,” the customer wrote. “I spent nearly two thousand dollars on a rower that doesn’t have one class for free. It’s a cheap move by a company pretending to sell a premium product.”
Hydrow markets itself as a high-end, immersive rowing experience, founded by former U.S. National Team coach Bruce Smith, who emphasizes the connection between real-water rowing and digital fitness. However, consumers have reported that without an active $44/month Hydrow Membership, the machine’s functionality is limited to basic rowing metrics, with no access to guided workouts or scenic experiences.
Critics argue that this business model borders on misleading, especially when advertisements heavily feature class-based content without prominently noting the subscription requirement. While this “hardware + subscription” approach mirrors companies like Peloton, some customers say Hydrow’s sales materials fail to make the limitations without a membership clear.
Consumer advocates recommend that prospective buyers:
Review all membership requirements before purchasing any connected fitness device.
Contact Hydrow’s customer support to clarify what features are available without a subscription.
Document and report misleading advertising to the Better Business Bureau (BBB) or Federal Trade Commission (FTC) if applicable.
For those already affected, refund requests and disputes can be filed through Hydrow’s support channels or through the payment provider if the purchase feels deceptive.
Bottom line: While Hydrow’s rowing machines may offer quality hardware, buyers should be aware that full functionality depends on a recurring subscription. Always read the fine print before investing in any “smart” fitness equipment.
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